Currently exploring the X algorithm

Tom Finnell

Decoding the X algorithm.
Writing haikus.
Archiving the platform.

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Algorithm Jan 12, 2026

Why Your Replies Are Hurting Your Reach More Than You Think

Most people treat replies as free engagement. They're not. Here's what the algorithm actually sees when you reply...

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Tom Finnell

Tom Finnell

Exploring the X algorithm one post at a time.

I write about how the X algorithm actually works, archive interesting posts, and occasionally write haikus.